Gold Buying Tips by Jethani Devrani Jewellers – Spot Real vs. Fake with Ease

Buying gold is a significant moment, both emotionally and financially. At Jethani Devrani Jewellers, we believe in educating our customers to make smart, confident gold purchases. This guide will help you identify real gold vs. fake and ensure you always invest in authentic jewellery.

1. Look for the BIS Hallmark

The most important mark of authenticity in Indian gold is the BIS Hallmark.

✔ Indicates certified gold purity
✔ Contains: BIS logo, purity (like 22K), and jeweller’s code
✔ Mandatory for transparency and trust

At Jethani Devrani Jewellers, all our pieces are BIS Hallmarked — no compromise on quality.

2. Understand Gold Karatage

Not all gold is equal. Here's a quick breakdown:

• 24K – Purest form (too soft for jewellery)

• 22K – Ideal for jewellery (91.6% gold)

• 18K – Common in designer or studded pieces

• 14K – Durable but contains more alloy
  
  

Choose the karat based on purpose and durability.

3. Quick Home Tests to Spot Fake Gold

Want to check gold at home before buying?

• Magnet Test: Real gold doesn’t stick to magnets.

• Ceramic Test: Scratch on unglazed ceramic; real gold leaves a golden line.

• Water Test: Real gold sinks in water.
  
  

These tests are not foolproof. Visit Jethani Devrani Jewellers for accurate testing.

4. Buy from Certified Jewellers Only

Always purchase from reputed, verified jewellers. With us, you get:

✔ Guaranteed gold purity
✔ Transparent pricing
✔ Detailed invoices
✔ Great after-sale service

Buying from unverified sellers increases the risk of fake or adulterated gold.

5. Always Take a Bill

Insist on a proper GST bill with every purchase. It’s important for:

• Future resale or exchange

• Verifying weight and karatage

• Protecting your purchase rights
  
  

Final Thoughts

Gold buying should be joyful, not stressful. Let Jethani Devrani Jewellers be your trusted partner in this timeless tradition. From purity to elegance — every piece we offer speaks for itself.

Visit Us: www.jethanidevranijewellers.com

Need help choosing your gold? Our experts are here to guide you — whether it's bridal jewellery, antique designs, or everyday wear.